Chapter 1: Introduction of Chocolate
Section 1: Relevant Concepts of Chocolate
I.Definition of Chocolate
II.Pharmaceutical Knowledge of Chocolate
Section 2: Classification of Chocolate
I.Classification according to Components
II.Classification according to Additives
Section 3: Production Techniques of Chocolate
I.Basic Production Process
II.Key Control Links
III.Quality Safety Problems
Section 4: Processing and Temperature Adjusting of Chocolate
I.Cutting of Chocolate
II.Melting of Chocolate
III.Temperature Adjusting of Chocolate
Section 5: Chocolate Culture
I.Cultural of Chocolate
II.History of Chocolate
III.Chocolate and Valentine’s Day
Chapter 2: Analysis on the Development Conditions of Chocolate Industry in 2008
Section 1: Introduction of the Development Conditions of World Chocolate Industry in 2008
I.Analysis on the Influent of the Purchase of Wm.Wrigley Jr.Company by Mars
II.Development Conditions of Private Branded Candy & Chocolate of Foreign Retail Trades
Section 2: Analysis on World Industrial Market of Chocolate in 2008
I.Survey on World Candy & Chocolate Market
II.Quality Improvement and to be in Line with International Norms of China’s Chocolate
Section 3: Analysis on Market Prospect of Global Functional Chocolate in 2009-2012
I.Three Main Requirements of Consumers
II.Promising Conceptual Direction
Chapter 3: Analysis on the Operation Conditions of Chocolate Industry for Major Countries in 2008
Section 1: United States
I.Introduction of Chocolate of US’s Candy & Chocolate Market
II.Promising Market Prospect of Candy for Weight Reduction
III.Health is Favored in US’s Chocolate Market
IV.Organic Chocolate Market is Popular
Section 2: Britain
I.Introduction of British Candy & Chocolate Market
II.Continuous Development of New Brands and Rapid Development in British Candy Industry
III.Increase of Market Demands of Refining Chocolate
Section 3: Other Countries
I.Present Conditions of French Candy & Chocolate Market
II.Analysis on Japan’s Chocolate Market
III.Introduction of Indonesia’s Chocolate Market
Chapter 4: Thorough Analysis on Market Operations of Key Foreign Companies in 2008
Section 1: Wm.Wrigley Jr.Company
I．Profiles
II．Key Candy Business Developed by Wrigley
III．The Road to Success of Wrigley
IV．“Gum Event” and “Love-Giving Angels”
Section 2: Mars
I.Profiles
II.Principles of “Mars Triangle”
III.Program Management of New Business
Section 3: Nestle Group
I.Profiles
II.Development History of Nestle Brand
III.Development Strategy of Nestle
IV.Brief Introduction of Modules Marketing of Nestle
Section 4: Weijue Candy & Foods Co., Ltd.
I.Profiles
II.The Road to Success of Weijue Candy & Foods in China
III.The Thoughts Brought by the Success of UHA Brings
Section 5: Cadbury Schweppes
I.Profiles
II.Development History of Cadbury Schweppes
III.Cadbury Schweppes will Split and Improve the Chocolate Strategy
Section 6: Ferrero Rocher
I.Profiles
II.Analysis on Marketing Strategy of Ferrero Rocher
III.The Innovation of Candy Tycoon, Ferrero Rocher is Few
Chapter 5: Analysis on Industrial Operational Environment of China’s Chocolate in 2008
Section 1: Analysis on China’s Macro-Economic Environment in 2008-11-24
I.Review of China’s Macro-Economic Development
II.Analysis on Macro-Economic Operation in 2008
III.China’s Macro-Economy in 2008, from “Hot” to “Stable”
IV.Influents of Earthquake to China’s Macro-Economy
V.Risk Analysis on Macro-Economic Operation in 2008
Section 2: Analysis on Standard and Regulations of China’s Chocolate Industry in 2008
I.Sanitary Standards of Chocolate
II.Details for the Examination of Production Licenses of Chocolate and Chocolate Products
III.China’s Trade Industrial Standards of Chocolate and Chocolate Products with Cocoa Butter Alternatives
Section 3: Analysis on Social Environment of China’s Chocolate Industry in 2008
Chapter 6: Analysis on Development Situations of China’s Chocolate Industry in 2008
Section 1: Analysis on Import and Export of China’s Chocolate in 2008
I.Analysis on Import of China’s Chocolate
II. Analysis on Export of China’s Chocolate
Section 2: Analysis on China’s Chocolate Market
I.Analysis on Characteristics of China’s Chocolate Market
II.Structural Analysis on China’s Chocolate Market
III.Chocolate Accounts for Half of Sweets Market
IV.Entry Conditions of International Chocolate Manufacturers in 2008
V.Quality Spot Sampling Conditions of Chocolate Products in 2008
VI.China’s Chocolate Market in 2008 is Badly in Need of Reconstruction
VII. Analysis on the Existing Problems of China’s Chocolate Industrial Market
Section 3: New Products’ Development of China’s Chocolate and Chocolate Products in 2008
I.Innovation Conditions of Chocolate Ingredients
II.Chocolate Coating Layers of Puffed Foods
III.Development of Chocolate’s Production Technology
Chapter 7: Analysis on the Monitoring of Economic Operation of China’s Candy, Chocolate and Confects Manufacturing in 2007-2008
Section 1: Production and Sales Conditions of China’s Candy, Chocolate and Confects Manufacturing in 2007-2008
I.Finished Products of China’s Candy, Chocolate and Confects Manufacturing
II.Gross Industrial Production (Current Price) of China’s Candy, Chocolate and Confects Manufacturing
III.Sales Incomes of China’s Candy, Chocolate and Confects Manufacturing
Section 2: Cost & Expense Conditions of China’s Candy, Chocolate and Confects Manufacturing in 2007-2008
I.Sales Costs of China’s Candy, Chocolate and Confects Manufacturing
II.Sales Expenses of China’s Candy, Chocolate and Confects Manufacturing
III.Management Expenses of China’s Candy, Chocolate and Confects Manufacturing
IV.Financial Expenses of China’s Candy, Chocolate and Confects Manufacturing
Section 3: Debt to Assets Ratio Conditions of China’s Candy, Chocolate and Confects Manufacturing in 2007-2008
I.Total Assets of China’s Candy, Chocolate and Confects Manufacturing
II.Total Debts of China’s Candy, Chocolate and Confects Manufacturing
III.Debt to Assets Ratios of China’s Candy, Chocolate and Confects Manufacturing
IV.Maintenance and Increment Ratios of China’s Candy, Chocolate and Confects Manufacturing
Section 4: Industrial Scale Conditions of China’s Candy, Chocolate and Confects Manufacturing in 2007-2008
I.Number of China’s Candy, Chocolate and Confects Manufacturing Enterprises
II.Average Amount of Whole Employees of China’s Candy, Chocolate and Confects Manufacturing
Section 5: Industrial Efficiency Conditions of China’s Candy, Chocolate and Confects Manufacturing in 2007-2008
I.Total Profits of China’s Candy, Chocolate and Confects Manufacturing
II.Ratio of Per-tax Profits to Gross Output Value of China’s Candy, Chocolate and Confects Manufacturing
III.Ratio of Profit to Cost of China’s Candy, Chocolate and Confects Manufacturing
IV.Ratio of Profit to Capital of China’s Candy, Chocolate and Confects Manufacturing
V.Capital Occupation Rate for Finished Products of China’s Candy, Chocolate and Confects Manufacturing
Section 6: Deficit Conditions of China’s Candy, Chocolate and Confects Manufacturing in 2007-2008
I.Number of Deficit Units of China’s Candy, Chocolate and Confects Manufacturing
II.Total Deficits of Enterprises of China’s Candy, Chocolate and Confects Manufacturing
Section 7: Major Economic Indexes of Enterprises with Different Scales of China’s Candy, Chocolate and Confects Manufacturing in 2007-2008
I.Major Economic Indexes of Large Enterprises of China’s Candy, Chocolate and Confects Manufacturing
II.Major Economic Indexes of Medium-Sized Enterprises of China’s Candy, Chocolate and Confects Manufacturing
III.Major Economic Indexes of Small Enterprises of China’s Candy, Chocolate and Confects Manufacturing
Section 8: Major Economic Indexes of Enterprises with Different Economic Types of China’s Candy, Chocolate and Confects Manufacturing in 2007-2008
I.Major Economic Indexes of State-Owned Enterprises of China’s Candy, Chocolate and Confects Manufacturing
II.Major Economic Indexes of Collective Enterprises of China’s Candy, Chocolate and Confects Manufacturing
III.Major Economic Indexes of Share-Holding Cooperative Enterprises of China’s Candy, Chocolate and Confects Manufacturing
IV.Major Economic Indexes of Joint-Equity Enterprises of China’s Candy, Chocolate and Confects Manufacturing
V.Major Economic Indexes of Private Enterprises of China’s Candy, Chocolate and Confects Manufacturing
VI.Major Economic Indexes of Foreign-Funded Enterprises and Enterprises Funded by Hong Kong, Macao and Taiwan of China’s Candy, Chocolate and Confects Manufacturing
VII. Major Economic Indexes of Enterprises with Other Economic Types of China’s Candy, Chocolate and Confects Manufacturing
Section 9: Major Economic Indexes of Top Ten Enterprises in Sales Income of China’s Candy, Chocolate and Confects Manufacturing in 2007-2008
I.Major Economic Indexes of Top Ten Enterprises in Sales Income of China’s Candy, Chocolate and Confects Manufacturing in 2007
II.Major Economic Indexes of Top Ten Enterprises in Sales Income of China’s Candy, Chocolate and Confects Manufacturing in 2008
Chapter 8: Analysis on Brand Development of China’s Chocolate Market
Section 1: Analysis on Brands of China’s Chocolate Industry
I.Introduction of Chocolate Brands
II.Origins of Chocolate Brands
III.Problems on China’s Chocolate Brands
IV.The Molding Road of China’s Chocolate Brands
Section 2: China’s Chocolate Brands will Involve Market Competition in 2008
I.Introduction of China’s Chocolate Brands
II.Analysis of the Road of China’s Chocolate
III.Positioning of China’s Chocolate Brands
IV.Molding of China’s Chocolate Brands
Chapter 9: Investigation and Analysis on Market Consumers of China’s Chocolate Industry in 2008
Section 1: Analysis on Consumption Demands of China’s Chocolate Market
I.Consumption and Dieting Frequency of Chocolate Consumers
II.Investigation on Consumer’s Purchase Frequency
III.Analysis on the Brands Most Frequently Used by Consumers
IV.Ranking of Ideal Brands of Consumers
V.Analysis on Considering Factors of Commodities of Consumers
Section 2: Analysis on Consumers’ Behaviors of Chocolate Markets of China’s Major Cities in 2008
I.Analysis on Consumers’ Behaviors of Beijing
II.Analysis on Consumers’ Behaviors of Shanghai
III.Analysis on Consumers’ Behaviors of Guangzhou
IV.Analysis on Consumers’ Behaviors of Shenzhen
V.Analysis on Consumers’ Behaviors of Chengdu
Chapter 10: Analysis on Market Competition Situation of China’s Chocolate Industry in 2008
Section 1: Structural Analysis on China’s Chocolate Market
I.Inrush of International Famous Brands Brings Forth Severe Market Competition to China’s Chocolate Market
II.Intensifying Competition between China’s Chocolate Enterprises
III.Lay Stress to Subdivision of China’s Chocolate Market
Section 2: Development Trends of China’s Chocolate Manufacturers in 2008
I.Analysis on Conditions of Production Means
II.Analysis on Conditions of Technological Development
III.Analysis on Conditions of Operation Development
Section 3: Analysis on Advantages and Disadvantages of China’s Local Chocolate Enterprises in 2008
I.Major Advantages
II.Major Disadvantages
III.Summary of Domestic Chocolate Market
Chapter 11 Analysis on the Competiveness of Typical Enterprises in 2008 China’s Chocolate Industry
Section 1 Hsu Fu Chi International Limited
I. Introduction of the Company
II. Analysis on the operation in 2008
III. Analysis on the competiveness in 2008
IV. Analysis on the future development
Section 2 Guanshengyuan (Group) Company Limited
I. Introduction of the Company
II. Analysis on the operation in 2008
III. Analysis on the competiveness in 2008
IV. Analysis on the future development
Section 3 Fujian Yake Food Co. Ltd
I. Introduction of the Company
II. Analysis on the operation in 2008
III. Analysis on the competiveness in 2008
IV. Analysis on the future development
Section 4 COFCO Le Conte Food (Shenzhen) Co., Ltd.
I. Introduction of the Company
II. Analysis on the operation in 2008
III. Analysis on the competiveness in 2008
IV. Analysis on the future development
Section 5 Guangdong Strong Group Co., Ltd.
I. Introduction of the Company
II. Analysis on the operation in 2008
III. Analysis on the competiveness in 2008
IV. Analysis on the future development
Section 6 Shanghai Golden Monkey Group
I. Introduction of the Company
II. Analysis on the operation in 2008
III. Analysis on the competiveness in 2008
IV. Analysis on the future development
Chapter 12 Analysis on 2008 China’s Candy Market Operation
Section 1 Introduction of the Development of 2008 China’s Candy Industry
I. The Development of China’s Candy Industry
II. Sales Comparativeness between the sales channels
III. Sales Comparativeness between the products in market
IV. Segmentation Candy Market Development
Section 2 2007-2008 Production of Candy in Areas of China
Section 3 Analysis on 2008 China’s Candy Market Development
I. Analysis on the Sales of China’s Candy Industry
II. Analysis on China’s Candy Market
III. Health Concept of 2008 Candy Industry
IV. Development Method of 2008 Domestic Candy Companies
Section 4 2009-2012 China’s Candy Market Development Trend
Chapter 13 Analysis on the Operation Trend of 2008 China’s Chocolate Package Industry
Section 1 2008 China’s Package in the Function of Chocolate
Section 2 2008 China’s Chocolate Package Status
Section 32009-2012 China’s Chocolate Package Development Trend
Chapter 14 Analysis and Forecast on the Development Trend of 2009-2012 China’s Chocolate Industry
Section 1 Analysis on the Development Trend of 2009-2012 China’s Chocolate Market
Section 2 Development Trend of 2009-2012 China’s Chocolate Products
Section 3 Analysis on Market Profitability of 2009-2012 China’s Chocolate Market
Chapter 15 Analysis on Management Strategy of 2009-2012 China’s Chocolate Enterprises
Section 1 Management Strategy of 2009-2012 China’s Chocolate Shop
I. Open Plan
II. Management Strategy
III. Investment Return
Section 2 2009-2012 China’s Chocolate Market Development Strategy
I. Market Status
II. Main Consumers
III. Suggestion
IV. Target Scope
V. Culture Marketing Strategy
Chapter 16 Analysis on Investment Opportunity and Risk of 2009-2012 China’s Chocolate Industry
Section 1 Analysis on Investment Environment of 2009-2012 China’s Chocolate Industry
Section 2 Analysis on Investment Opportunity of 2009-2012 China’s Chocolate Industry
Section 3 Analysis on Investment Risk of 2009-2012 China’s Chocolate Industry
I. Market Competiveness Risk
II. Management Risk
III. Policy Risk
IV. Entry and Exit Risk
Section 4 Suggestion of our Experts
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National Bureau of the State Information Center, the General Administration of Customs agencies of the State Council Development Research Center of the Ministry of Commerce Center for Economic Research, Chinese Academy of Social Sciences of the National Development and Reform Commission, the China Federation of Industry Association, China Business China Institute of Macroeconomic Research Institute of the Ministry of Commerce data WBR British supplier of the United States WAN data provider China Federation of Industrial Economics Association of Chinese investment in the China market information to investigate Chinese Association of Market Research Association, a national authority of the 158 sites, and other statistical data